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Motherbase: logo design

A Logo I Created in 2018 for Mexico based content studio "Mother Base" The Direction was to design an animal based logo that felt sporty like a team logo while also feeling visually connected to designs and logos found in the Metal Gear franchise. The logo was to be seen in two formats, English and Japanese to represent the international experience of the staff of the studio which ranged from Japanese game industry professionals, writers etc. The logo was completed in vector to allow for multiple uses such as merchandise, signs and studio promotion

Final Design

Final Design

Rough Concepts 01:

The client for this project did not fully know exactly what they were looking for. They had a general target, so the floor was fairly open

Rough Concepts 01:

The client for this project did not fully know exactly what they were looking for. They had a general target, so the floor was fairly open

Rough Concepts 02:

The client ended up settling on triangle shape backing an a side facing wolf

Rough Concepts 02:

The client ended up settling on triangle shape backing an a side facing wolf

Design Concepts in Japanese: 

Once a design was settled upon multiple colorways were tested

Design Concepts in Japanese:

Once a design was settled upon multiple colorways were tested

Design Concepts in English

Some more tests with color and fonts.

Design Concepts in English

Some more tests with color and fonts.

Final

Final